Marketing Manager
Dynamic and results-oriented Marketing Manager with 7+ years driving measurable growth across paid media, SEO, and full-funnel digital strategy — spanning iGaming, Automotive, Real Estate, Healthcare, F&B, Radio & Streaming, and B2B SaaS/HaaS verticals across GCC and US markets.
Managed multi-channel brand awareness campaigns for iHeartMedia podcast and streaming portfolio. Utilised custom intent audiences, affinity layering, and dayparting to maximise reach efficiency across 12 US markets.
Executed a full-funnel paid strategy targeting 25–44 US adults with interest in news, sports, and music content. A/B tested 40+ creative variants; winning creative reduced CPL by 34% within 6 weeks of launch.
Led B2B acquisition strategy for Watermelon Ecosystem's SaaS client portfolio. Combined LinkedIn Lead Gen Forms with Google exact-match search campaigns targeting decision-makers in the GCC and MENA region.
Scaled an e-commerce brand's paid media from $30K to $95K monthly budget while maintaining ROAS above 3x. Introduced Performance Max with custom asset groups and audience signals; integrated with Meta Advantage+ Shopping campaigns.
Freelance performance marketing manager overseeing multi-platform campaigns for GCC-based clients. Specialising in audience segmentation, bid strategy optimisation, and cross-channel attribution modelling to drive ROI.
Built and optimised SEM and programmatic display campaigns from the ground up at Wideout Inc. Implemented negative keyword hygiene, ad scheduling, and landing page alignment — lifting conversion rate 55% YoY.
Planning and executing full-funnel paid campaigns across Google, Meta, and TikTok. Managing multi-client budgets with a focus on ROAS optimisation and CPA reduction.
Led PPC, SEO, and social strategy for a growing digital ecosystem. Managed $210K+ in ad spend across GCC markets with a focus on B2B SaaS and e-commerce verticals.
Managed national-scale digital campaigns for one of the US's largest media companies. Oversaw PPC, programmatic display, and social campaigns with $1.4M+ in annual ad spend.
Built foundational expertise in SEM, ad trafficking, and campaign execution. Grew search campaign conversion rates by 55% YoY through keyword optimisation and QS improvement.
Beyond paid media, John brings deep expertise in organic search — from technical SEO audits and on-page optimisation to content strategy and GEO-targeted ranking campaigns across UAE, GCC, and US markets. His SEO work has driven consistent, compounding traffic growth for clients across multiple verticals.
Executed a comprehensive SEO strategy for Watermelon Ecosystem's B2B SaaS portfolio targeting UAE and GCC decision-makers. Conducted a full technical audit identifying 140+ crawl errors, resolved Core Web Vitals issues, and built a topical authority content cluster around SaaS solutions for MENA businesses. Combined strategic link building from regional publications with a GEO-targeted keyword strategy covering English and Arabic search intent.
Led SEO monitoring and campaign coordination for iHeartMedia's digital properties, managing performance reporting across podcast, radio, and streaming verticals. Implemented structured data markup (Podcast, BreadcrumbList, FAQ schema) across 200+ episode pages, driving rich results in Google Search. Coordinated content calendar aligned with seasonal search trends in the US entertainment space, increasing organic CTR by 48% within 12 months.
Optimised Google Business Profile, implemented localised landing pages for Dubai neighbourhoods, and built citation consistency across 40+ UAE directories. Secured #1 Local Pack ranking within 4 months.
Unified SEO and SEM keyword data to identify organic ranking opportunities, reducing reliance on paid traffic for high-intent terms. Improved site architecture and internal linking to boost crawlability and indexation.
omillionaire.com
Oman Green Draw · GCC Lottery Market
| Keyword | Pos. | Vol/mo | Δ |
|---|---|---|---|
| o millionaire | 1 | 8,100 | ↑3 |
| omillionaire | 1 | 6,600 | ↑1 |
| green draw oman | 1 | 1,900 | ↑8 |
| oman lottery online | 2 | 2,400 | ↑14 |
| green lottery gcc | 3 | 720 | ↑19 |
| eco friendly draw uae | 4 | 590 | ↑22 |
| online draw middle east | 6 | 1,300 | ↑11 |
| win jackpot oman | 7 | 880 | ↑9 |
watermelon.market
F&B Ecosystem · UAE HORECA SaaS
| Keyword | Pos. | Vol/mo | Δ |
|---|---|---|---|
| watermelon ecosystem | 1 | 1,600 | ↑2 |
| f&b saas platform uae | 2 | 880 | ↑17 |
| horeca supplier platform dubai | 3 | 720 | ↑24 |
| food and beverage marketplace uae | 4 | 1,100 | ↑16 |
| restaurant supplier uae | 6 | 2,900 | ↑13 |
| b2b f&b platform gcc | 7 | 480 | ↑21 |
| locally sourced food dubai | 8 | 1,900 | ↑10 |
| horeca marketing services uae | 9 | 390 | ↑18 |